How 'Showgirl' Became the Dazzling Style of the New Year

Following a 31-year tenure on the iconic Vegas strip, the dancers from the production Jubilee! took a final choreographed kick in 2016. The extravaganza, famous for its intricate costumes created by celebrated designer Bob Mackie, closed its doors due to falling audience numbers and critical critics who called it a spectacle “a relic of another era”.

Currently, almost a decade later, the showgirl persona, or at least the showgirl aesthetic, is back.

A Sultan of Sequins

Referred to as the “king of sparkle”, Mackie has made theatrical stage sparkle his trademark look, clothing everyone from Marilyn Monroe to music superstars. In a recent auction, a “barely-there” bodysuit he designed for Cher in 1978 sold for $57,600, far exceeding its projected value, while a shimmering tasseled bodysuit with shiny wings that Mackie designed for Tina Turner for a 1977 performance sold for $19,200.

“I think it looks more enticing for the younger performer who is seeking something other than what they knew from childhood”, he stated in an interview with a newspaper. “Today's artists are pushing toward a show-stopping, more theatrical, attention-grabbing, grand statement.”

A Mainstream Revival

It’s a look that sashayed all the way to the centre of mainstream fashion in 2025 thanks to a chart-topping superstar. Recently, the music phenomenon wore one of Mackie’s original Jubilee! costumes on the cover of her latest record. The bedazzled bra and thong, ostrich-feather armbands and sparkly headpiece were ideal for a record named The Life of a Showgirl.

The singer isn't alone. This year, showgirl inspirations have been incorporated by music artists including Dua Lipa as they danced across concert platforms in sparkles, revealing designs and plumes, highlighted against camp sets. Her fashion curator her creative director told a fashion magazine he wanted to bring “a stage persona” to her Radical Optimism tour – referencing pictures from the 1950s, the backup dancers waved giant ostrich feather fans.

Pulling from History

Lipa, Carpenter and other hitmakers also take inspiration from 19th-century entertainment forms, including burlesque and dance line references. The final look are vastly different from the 1990s era Britney Spears era of short shirts and baggy pants, and hip-hop inspired dance moves that preceded this trend.

But not everyone are on board with this showgirl revival. Nancy Hardy, a former Jubilee! showgirl who danced in the early 2000s says the trend is “confusing”. She thinks the word showgirl is being “employed as an catch-all phrase covering everything from The Radio City Rockettes to Broadway performers and now even modern pop stars.”

A Highly Sought-After Classic Style

For gen Z and modern stars, Mackie’s classic designs have become highly covetable. In 2024, a style icon paid tribute to one of Mackie’s earliest clients, Cher, when the actress wore a translucent beaded dress designed by the designer in 2001, which was similar to one he made for Cher to wear in 1967. Later that year, a singer paid an undisclosed sum to buy the Mackie beaded mini dress she had worn at an awards show to perform at the Grammys. In September, Sabrina Carpenter wore a trio of retro Mackie designs at the MTV Video Music Awards. They are also a favorite among fashion collectors.

“This style bring about nostalgia for a bygone era of glitz,” says Su Kim Chung, head of special collections at the University of Nevada, who documents the story of showgirls. “Now it is viewed as a sort of ‘acceptable’ appeal because it has been modified. It has got all the glamour, the crystals and the glitter but without the nudity.”

A Than Simply Style: An Icon of the City

Chung says this figure are central to the imagery of Sin City. She points to ex-mayor Oscar Goodman who, during public appearances, was surrounded by two showgirls. Although Las Vegas currently lacks any traditional showgirl productions, the historian says they are still featured as an symbol of the city, appearing at gatherings and in promotional material. “The showgirl is still a remaining figure of Las Vegas glamour,” she says.

An Allure of Transformation

Nancy Hardy says the complete change of a showgirl is part of the appeal. This is a notion the singer references in a recent behind-the-scenes film that shows the backstage action from her extensive 2023 Eras tour, which included exhausting rehearsals, workouts and 149 shows across dozens of cities, each going on for 3.5 hours.

Hardy explains her own showgirl performances as “like running a marathon in high heels every night”. Her feathered headdress weighed 34lbs. “I had to carry it all the way up the stairs to the platform from the dressing rooms three floors below in the underground. I had to start early for my cue so I could catch my breath before I made my entrance. You are sweating the whole time but maintaining this image that it’s easy and stunning and magical.”

Perhaps this is where the fascination of the showgirl fantasy really is found. In the complexity of 2025 there is a craving for fantasy. Who better to turn to than such icons, who have always represented dreams, perfection and a world where nobody misses a mark.

David Fields
David Fields

Expert in online gokken en strategieën met jarenlange ervaring in de kansspelindustrie.